Franchising is essentially buying and running your own business.

The business model you purchase is already established and profitable.

You (the franchisee) buy into a system or brand name.

A franchise is purchased from an already proven market leader and this gives you considerable advantages;

• Instant consumer confidence.
• Instant customer loyalty, a franchisee does not have to build a good reputation in the marketplace as this comes with the parent company’s identity.
• Expert advice and training.
• Long term support from the parent company.
• Purchasing power, your outgoings will be lower as a result of buying stock, and renting premises on the scale of the larger parent company.
• Detailed, proven, day to day operating procedures.  

Before selecting a franchise we should also look at the disadvantages.

• The parent company generally controls a large part of the franchise.
• The franchisee has limited input in terms of marketing and operation.
• The franchise has little or no individuality.
• There is usually a large initial investment.
• There are usually ongoing payments to the parent company.

 
After you’ve weighted the pros and cons and decided if franchising is right for you, its time to select a franchise.

Which sector of the market do you want to enter?

Consider your interests, even though; it’s not essential that you choose a franchise related to your interests.

All franchises offer training as part of the package, but one that relates to your interests will give you a head start.

Now you research, research, research, this will take some time, but better to take the time beforehand than regret your choice after you commit.